OGIVRI's "I am a Giver" launch campaign
Client
Ogivri, Viatris
Year
March, 2021
A new player in the biosimilar drug market, Ogivri by Viatris has launched its first campaign and produced several tactics including OOH, digital, print, and social media advertising.
Print, color palette from the brand guideline.
Print, selling kit cover page.
Print, selling kit, inside pages.
Print, OOH, billboard application.
Print, OOH, billboard application.
Digital, patient website home page.
Super hero capes for patient moms
We aimed to provide a source of encouragement to cancer patient mothers who have been prescribed Ogivri by sending them a super hero cape with their welcome kit.
Alt layout for campaign key visual.
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