Branding and art direction for the Diamond Club Rewards Program
Client
Diamond Club
Year
October, 2020
The identity design concepts for the Hawaii Maui island vacation package.
Concept 1: Minimalist
Our objective in simplifying the visual design of this concept was to create an atmosphere of ease and peacefulness for visitors.
Print, accordion brochure.
Print, logo on a fabric tote bag
Print, logo on a beach towel.
Print, branded skinny tumblers in two varieties.
Print, printed logo on a branded t-shirt
Concept 2: Nature
Inspired by Maui Island's status as the greenest among the Hawaiian Islands, we carefully chose design elements; typography, colors and graphics that convey this message effectively, creating a serene and comfortable experience.
Print, branded brochure.
Print, logo printed on clothing labels
Print, a branded beach towel.
Print, logo printed on a giveaway luggage tag.
Print, branded flip-flops.
Concept 3: Diamond
Our goal in this concept was to highlight the term 'diamond' in the program's name, with the aim of boosting member loyalty to the program and reinforcing the brand's emotional connection.
Print, the branded travel kit box and brochure.
Print, logo on a coffee mug
Print, logo on a beach towel
Print, logo printed on clothing labels.
Print, logo on a tote bag
Concept 4: Waves
We utilized the waves as the main visual element in this concept, aiming to convey a feeling of relaxation and serenity to program members even before they set foot on the island.
Print, logo printed on a branded tote bag.
Print, logo printed on branded a wine tumbler.
Print, logo printed on branded t-shirts.
Print, logo printed on a branded towel.
Concept 5: Maui Colors
Our focus in this approach was on highlighting the program’s ample content and how it matched the beauty and richness of Maui Island.
Print, brochure cover.
Print, brochure internal pages.
Print, logo printed on a bucket hat.
Print, a branded tote bag.
Print, a branded duffel bag.
Print, a branded skinny tumbler.
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