THY Ladies Open Cup
Client
Turkish Airlines
Year
May, 2018
Annually organized THY signature event once again came to National Golf Club, Belek in 2018. THY celebrated the event with an enormous local awareness campaign that featured billboards, print and digital ads, brand merchandise, and a number of on-site activations.
Print, logo page from the brand guideline.
In accordance with the brief we received, we created an iconic lock-up logo that emphasizes the female figure and reflects the event's continuity and prestige
Digital, event website home page.
Print, on-site applications.
Print, on-site applications.
Print, airport billboard.
We made the message of elevating and encouraging women an important mission of the tournament in addition to golf as a sport, and placed it as the main headline of the campaign.
Print, giveaway counter mat.
Print, a branded table tent
Print, logo printed on giveaway caps.
Print, printed logo on a giveaway t-shirt.
Print, a branded wristband for visitors.
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