Art direction for a classical music festival
Client
Cummins Inc.
Year
August, 2018
With more than 9,000 locations around the world, Cummins is a power house when it comes to engine manufacturing and here is how it looks when they sponsor a classical music festival.
Print, OOH, tube billboard, London
Print, on-site event banners.
Print, on-site wall posters.
Print, festival program and on-site flag applications
The grand celebrations held as part of the 100th anniversary were planned to take place in 6 different countries. To promote the event, both print and digital media channels were used in addition to on-site activities.
Print, on-site window vinyls, signage and displays
Digital, photo composition for social media channels.
Digital, various social media posts.
Digital, mailing invitation
Print, giveaway calendar pages featuring all the parts.
The calendar visuals that combined a total of 24 different instruments with Cummins engine parts were shared with participants through both mailing channels and giveaway desktop calendars.
Print, various desktop calendar cover pages.
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